Say Goodbye to Cart Abandonment: How to Automate WooCommerce Abandoned Cart Emails with Make.com
The world of online shopping is known for its temptations and complexities, and every ecommerce store’s nightmare is abandoned cart syndrome. As a seller, you would expect customers to proceed with checkout and complete purchases after adding products to their shopping carts. Instead, many will hesitate, back out, or get distracted before converting into paid customers. An astonishing 65-70% of online customers tend to leave products in their cart without converting.
Abandoned carts are attributed to various factors such as surprise at the check-out process, additional costs revealed, or confusion during the registration process. Additionally, some carts get abandoned while shopping on another device or another store. Understanding these reasons could aid in solving cart abandonment through cart recovery via personalized and on-time communication through WooCommerce abandoned cart emails.
Effective and timely response from your customer service team with relevant information sent directly to an individual’s contact channel can trigger customer engagement again, potentially recover some of that revenue. Ecommerce businesses today strive to recover this lost conversion revenue by personalizing and executing these cart-abandonment attempts seamlessly.
So, how does this work and can it make an impact in ecommerce? And the answer to these questions brings us to – automation. When automated, abandoning cart emails no longer become mere email blasts in inboxes without context. But well-crafted automated emails driven by triggers make for a cohesive conversation with returning shoppers.
Using a no-code, user-friendly tool like Make (formerly known as Integromat) with WooCommerce powers an automated shopping experience. Without manual intervention and integration, lost carts can trigger precise, product and customer personalized cart abandonment campaign without any disruption in your everyday work.
A quick glance around: How common are cart abandons:
According to Kissmetrics, retailers generate an incredible amount of turnover just from being aware of users abandoning their baskets – $31 billion in US retailers alone from this single revenue leakage. You should be ready for the chance of cart conversion; the right system can track all your leads effectively.
Some crucial points mentioned include:
a) 22% of purchases originate from reminders for abandoned online transactions.
d) 61% of U.S. clients stated they still hadn’t noticed email reminders despite regular use on cart abandonment cases.
