Effortless Newsletter Signups: A Step-by-Step Guide to Automating on WordPress with Make.com

Are you tired of manually collecting email addresses from your website visitors and dealing with tedious email management tools? Do you want to streamline your newsletter signups and focus on growing your audience instead? Look no further! In this article, we’ll explore how to use Make.com to automate your newsletter signups on WordPress, making it effortless to capture and engage with your audience.

What is Make.com?

Make.com is a powerful automation tool that allows you to create custom workflows, known as "makes," by connecting various web services and APIs. With Make, you can automate a wide range of tasks, from data management to marketing workflows, without writing a single line of code. In this guide, we’ll focus on using Make to automate newsletter signups on WordPress.

Step 1: Sign up for a Make account

To get started, head over to Make.com and sign up for a free account. You can choose from various plans, including a free plan, which is perfect for small businesses and individual entrepreneurs.

Step 2: Connect your WordPress site to Make

Once you’ve signed up, you’ll be asked to connect your WordPress site to Make. This is a simple process that takes only a few clicks. Just follow these steps:

• Log in to your WordPress dashboard and go to the "Plugins" section.
• Look for the "Make" plugin and install it.
• Activate the plugin.
• In the Make.com setup wizard, enter your Make account credentials and follow the prompts to complete the connection process.

Step 3: Create a new make

Now that you’ve connected your WordPress site to Make, it’s time to create a new make. A make is a custom workflow that automates a specific task. In this case, we’ll create a make that captures email addresses from your website visitors and adds them to a newsletter distribution list.

• Go to the Make.com dashboard and click on the "New Make" button.
• Choose the "Webhooks" trigger and select "New Form Submission" as the trigger type.
• Connect the trigger to your WordPress site by selecting the form you want to use to capture email addresses.
• Set up the form settings as follows:

  • Form ID: Select the ID of the form that visitors will fill out to sign up for your newsletter.
  • Form fields: Select the fields you want to capture, such as first name, last name, and email address.

• Click "Save" to save the trigger.

Step 4: Add an action to your make

Now that you’ve set up the trigger, it’s time to add an action to your make. This action will send the captured email addresses to your newsletter distribution list.

• In the make, click on the "Add Action" button.
• Choose the "Email" action and select "Send an Email" as the action type.
• Set up the email as follows:

  • Recipient: Select your newsletter distribution list as the recipient.
  • Email template: Choose a template that includes the form fields captured in Step 3.
  • Send email on: Set the email to send immediately after the form submission.

• Click "Save" to save the action.

Step 5: Test your make

Before making your make live, test it to ensure it’s working as expected. Submit the form on your website and verify that the email is sent to your newsletter distribution list.

Step 6: Make your make live

Once you’ve tested your make, you’re ready to make it live. Go to the make’s settings and toggle the "Active" switch to "On."

FAQs

Q: What is the difference between a Make and a Zap?
A: A Make is a custom workflow that automates a specific task, while a Zap is a pre-built workflow that automates a specific process between two apps. Make.com offers more flexibility and customization options compared to Zapier.

Q: Can I use Make.com with other platforms besides WordPress?
A: Yes, Make.com supports a wide range of platforms, including Shopify, Mailchimp, and more. You can connect multiple platforms to create a seamless automation workflow.

Q: How do I troubleshoot issues with my make?
A: Make.com provides extensive documentation and support resources, including a troubleshooting guide and a community forum. You can also contact the Make.com support team for assistance.

Q: Can I integrate my make with my CRM or marketing automation platform?
A: Yes, Make.com allows you to integrate your make with various CRMs and marketing automation platforms, such as HubSpot, Marketo, or Pardot.

Q: Is Make.com suitable for small businesses or individual entrepreneurs?
A: Absolutely! Make.com offers a free plan that’s perfect for small businesses and individual entrepreneurs. You can start automating your workflows without any upfront costs.

In conclusion, automating newsletter signups on WordPress with Make.com is a game-changer for businesses and entrepreneurs. By following this step-by-step guide, you can streamline your email marketing workflow, reduce manual errors, and focus on growing your audience. Don’t miss out on this opportunity to take your business to the next level. Sign up for a Make account today and start automating your newsletter signups!