Easy Email List Growth: Automating Newsletter Signups with Make.com and WordPress
Building an email list is a crucial step in growing a successful online business. It allows you to stay in touch with your audience, share updates, promotions, and valuable content, and ultimately drive sales. However, building an email list can be a tedious and time-consuming task, especially for small businesses or those who are new to online marketing.
In this article, we’ll explore how to automate newsletter signups using Make.com and WordPress, making it easy to grow your email list without breaking a sweat.
What is Make.com?
Make.com is a popular automation platform that allows you to connect various web applications and automate repetitive tasks. It’s like a superpower for your online business, enabling you to streamline your workflows, reduce manual labor, and focus on what matters most: growing your business.
What is WordPress?
WordPress is a popular content management system (CMS) that powers millions of websites worldwide. It’s a powerful platform that allows you to create and manage digital content, including blogs, e-commerce sites, and landing pages.
Automating Newsletter Signups with Make.com and WordPress
To start automating your newsletter signups, you’ll need to set up a couple of tools:
- Make.com: Sign up for a free account on Make.com and create a new project.
- WordPress: Ensure you have a WordPress website installed and configured on your domain.
- Newsletter plugin: Install a newsletter plugin on your WordPress website, such as Mailpoet or ConvertKit.
Step 1: Connect Make.com to Your WordPress Website
To connect Make.com to your WordPress website, follow these steps:
- Log in to Make.com and create a new project.
- Click on "Triggers" and select "New Trigger" to create a new automation.
- Choose "WordPress" as the trigger type and select your WordPress website’s URL.
- Configure the trigger settings to match your website’s requirements (e.g., when a new post is published).
Step 2: Set Up the Newsletter Signup
- Log in to your newsletter plugin (Mailpoet or ConvertKit) and create a new signup form.
- Configure the form settings to match your requirements (e.g., newsletter template, sending frequency, and list name).
- Get the form’s embed code by clicking on the "Embed" or "Get code" button.
Step 3: Automate the Newsletter Signup
- Back in Make.com, click on "Actions" and select "New Action" to create a new automation.
- Choose "Add an element" and select "Form Submit" as the action type.
- Configure the form submit settings to match your newsletter plugin’s form settings (e.g., form name, action, and method).
- Add the newsletter form’s embed code to the form submit action.
Step 4: Connect the Dots
- Connect the trigger (WordPress project) to the action (form submit) by clicking on the "Add" button.
- Configure the connection settings to match your requirements (e.g., when a new post is published, the form will automatically be submitted).
FAQs
Q: What is the cost of Make.com and WordPress?
A: Make.com offers a free plan, and WordPress is free and open-source, but you may need to pay for web hosting and plugins.
Q: How do I set up my newsletter plugin?
A: Refer to the plugin’s documentation for setup instructions. Most popular newsletter plugins have easy-to-follow setup guides.
Q: What are some popular newsletter plugins for WordPress?
A: Mailpoet, ConvertKit, Mailchimp, and Sendinblue are popular newsletter plugins for WordPress.
Q: Can I use Make.com for other automation tasks?
A: Yes, Make.com has a wide range of automation templates for various workflows, including social media, CRM, and more.
Conclusion
Automating newsletter signups with Make.com and WordPress is a straightforward process that can help you grow your email list significantly. By streamlining your workflows and reducing manual labor, you can focus on what matters most: creating valuable content and engaging with your audience.
Remember to choose the right newsletter plugin for your needs, and don’t hesitate to explore Make.com’s vast library of automation templates to boost your online business. Happy automating!
