Survey Success Story: How [Company] Used Make to Send Surveys to Airtable and Improved Feedback

As a prominent market research firm, [Company] is dedicated to helping businesses make informed decisions by gathering feedback from their customers, employees, and other stakeholders. With a robust survey system in place, they can collect and analyze valuable insights to drive business growth and improvement. However, their previous survey platform was unable to keep up with their growing needs, leading to manual workarounds and limited data analysis capabilities.

Enter Make, a powerful no-code automation platform that enables businesses to build custom workflows and automate repetitive tasks. In this survey success story, we’ll explore how [Company] leveraged Make to seamlessly integrate their survey platform with Airtable, improving their feedback collection and analysis processes, and ultimately, their overall business performance.

The Challenge

[Company] was using a legacy survey platform that was limited in its capabilities and unable to scale with their growing business. The platform was manual, making it labor-intensive to create and send surveys, collect responses, and analyze results. The team was spending a significant amount of time on menial tasks, such as exporting data from one system and importing it into another, wasting valuable resources and hindering their ability to provide rapid feedback.

The existing system also lacked the flexibility to accommodate [Company]’s unique business needs. They required a platform that could handle complex survey designs, multiple answer types, and conditional logic to ensure accurate data collection. Moreover, they needed real-time reporting and analytics to provide stakeholders with timely insights.

The Solution

Make, a no-code automation platform, offered [Company] a flexible and scalable solution that would revolutionize their survey process. By integrating Make with Airtable, a popular collaboration tool, [Company] could automate their survey workflow, streamline data collection, and gain real-time insights.

Here’s how:

1. Survey Automation: Make enabled [Company] to create custom surveys with varying question types, conditional logic, and multiple response formats. The platform automatically generated surveys, sent them to respondents, and collected responses, eliminating the need for manual data entry.
2. Airtable Integration: By integrating Make with Airtable, [Company] could store survey responses in a centralized, cloud-based database. This allowed for seamless data analysis, filtering, and reporting, making it easier to identify trends and patterns.
3. Automated Data Analysis: Make’s advanced analytics capabilities enabled [Company] to automate data analysis, displaying key findings, and insights in a clear and actionable format. This empowered stakeholders to make data-driven decisions, improving business outcomes.
4. Real-time Reporting: With real-time reporting and analytics, [Company] could provide stakeholders with timely updates on survey results, facilitating improved decision-making and faster response to customer feedback.

Results and Benefits

The integration of Make and Airtable has significantly improved [Company]’s survey process, yielding numerous benefits, including:

• 40% reduction in manual labor: Automation of survey creation, data collection, and analysis has freed up [Company]’s team to focus on high-value tasks.
• 25% increase in survey completion rates: Survey design flexibility and conditional logic have improved the overall survey experience, resulting in higher response rates and better data quality.
• 60% reduction in data analysis time: Real-time reporting and analytics have streamlined data analysis, enabling [Company] to provide faster and more accurate insights.
• Improved survey design and analysis: Make’s no-code platform and Airtable’s flexibility have enabled [Company] to create complex survey designs, accommodating their unique business needs.

FAQs

Q: What is Make, and how does it relate to Airtable?
A: Make is a no-code automation platform that enables businesses to build custom workflows and automate repetitive tasks. Airtable is a cloud-based collaboration tool used to store and manage data. Make integrates with Airtable to automate data collection, analysis, and reporting.

Q: Can Make handle complex survey designs and conditional logic?
A: Yes, Make’s no-code platform allows users to create complex survey designs, including multiple answer types, conditional logic, and survey branching.

Q: Can I use Make without coding knowledge?
A: Yes, Make is designed for non-technical users. With its intuitive drag-and-drop interface, you can create custom workflows and automate repetitive tasks without writing code.

Q: How does Make’s integration with Airtable improve data analysis?
A: Make’s integration with Airtable enables real-time reporting and analytics, allowing businesses to analyze data and provide stakeholders with timely insights. This facilitates data-driven decision-making and faster response to customer feedback.

By leveraging Make’s automation capabilities and integrating with Airtable, [Company] has revolutionized their survey process, improving data analysis, reducing manual labor, and providing timely insights to stakeholders. This success story demonstrates the power of no-code automation in driving business growth and improvement.