Wholesale Activewear: The Hottest Styles and Brands to Watch
Wholesale Activewear: The Hottest Styles and Brands to Watch
The activewear industry has experienced a significant surge in recent years, with the global market expected to reach $547.7 billion by 2024. As consumers increasingly prioritize health and wellness, the demand for high-quality, stylish, and functional activewear has never been higher. For retailers and wholesalers, staying on top of the latest trends and brands is crucial to meeting this demand and capitalizing on the market’s growth potential.
In this article, we’ll explore the hottest styles and brands in wholesale activewear, as well as provide insights into the current market landscape and future trends. Whether you’re a seasoned retailer or just starting out, this comprehensive guide will help you navigate the world of wholesale activewear and make informed purchasing decisions.
Current Market Landscape
The wholesale activewear market is highly competitive, with a wide range of brands and styles available to consumers. The market can be broadly segmented into several categories, including:
- Yoga and Pilates: Designed for low-impact activities, yoga and Pilates clothing typically features four-way stretch, moisture-wicking fabrics, and a focus on comfort and flexibility.
- Running and Training: High-intensity activities require clothing that can keep up, with features like breathable mesh panels, sweat-wicking fabrics, and ergonomic designs for maximum performance.
- Streetwear and Fashion: Activewear has become a staple in many people’s everyday wardrobes, with fashion-forward designs and bold graphics dominating the market.
- Outdoor and Adventure: For consumers who enjoy hiking, camping, or other outdoor activities, activewear with technical features like waterproofing, insulation, and UV protection is in high demand.
Hottest Styles and Trends
So, what’s hot in wholesale activewear right now? Here are some of the top trends and styles to watch:
- Sustainable and Eco-Friendly: With the growing awareness of environmental issues, consumers are increasingly seeking out sustainable and eco-friendly activewear options. Brands that prioritize recycled materials, organic cotton, and reduce waste are gaining popularity.
- Bold Colors and Graphics: Bright colors, bold graphics, and statement prints are dominating the market, with consumers looking for activewear that makes a statement.
- High-Waisted Leggings: High-waisted leggings have become a staple in many women’s activewear wardrobes, offering comfort, support, and a flattering fit.
- Plus-Size and Inclusive: The activewear industry is finally starting to cater to diverse body types, with plus-size and inclusive ranges becoming increasingly popular.
- Technical Fabrics: Advances in textile technology have led to the development of high-performance fabrics that offer superior comfort, moisture-wicking properties, and durability.
Top Brands to Watch
Some of the top brands in wholesale activewear right now include:
- Nike: A household name in the sportswear industry, Nike offers a wide range of high-quality activewear options for men and women.
- Lululemon: Known for their high-end yoga pants and technical fabrics, Lululemon is a favorite among yogis and fitness enthusiasts.
- Adidas: With their iconic three-stripe design and commitment to innovation, Adidas is a top choice for runners, trainers, and fashionistas alike.
- Under Armour: This popular American brand offers high-performance activewear with a focus on technical fabrics and innovative designs.
- Gymshark: A UK-based brand that’s gained a cult following among fitness enthusiasts, Gymshark offers high-quality, fashion-forward activewear with a focus on comfort and performance.
Emerging Brands
Some emerging brands to keep an eye on in the wholesale activewear market include:
- Outdoor Voices: A US-based brand that’s gaining popularity for their technical, sustainable, and stylish activewear options.
- Girlfriend Collective: A fashion-forward brand that offers affordable, high-quality activewear with a focus on inclusivity and diversity.
- Prana: A sustainable activewear brand that prioritizes eco-friendly materials, recycling, and reducing waste.
- Beyond Yoga: A US-based brand that offers high-quality, comfortable activewear with a focus on technical fabrics and innovative designs.
- Varley: A UK-based brand that’s gaining popularity for their fashion-forward, high-performance activewear options with a focus on sustainability and eco-friendliness.
Future Trends and Predictions
As the wholesale activewear market continues to evolve, here are some future trends and predictions to watch:
- Increased Focus on Sustainability: Consumers will increasingly prioritize sustainable and eco-friendly activewear options, driving demand for brands that prioritize environmental responsibility.
- Growing Demand for Plus-Size and Inclusive Options: The activewear industry will continue to cater to diverse body types, with plus-size and inclusive ranges becoming more mainstream.
- Advances in Technical Fabrics: Textile technology will continue to advance, offering superior comfort, moisture-wicking properties, and durability in activewear.
- Rise of Athleisure: Activewear will continue to blur the lines between fashion and function, with athleisure wear becoming a staple in many people’s wardrobes.
- Increased Emphasis on Wellness and Self-Care: The activewear industry will continue to prioritize wellness and self-care, with brands offering clothing and accessories that promote mental and physical well-being.
FAQs
- What is wholesale activewear?
Wholesale activewear refers to the business-to-business sale of activewear products, typically in bulk quantities, to retailers, distributors, or other businesses. - How do I find reliable wholesale activewear suppliers?
Research online, attend trade shows, and ask for referrals to find reliable wholesale activewear suppliers. Look for suppliers that offer high-quality products, competitive pricing, and excellent customer service. - What are the most popular types of wholesale activewear?
The most popular types of wholesale activewear include yoga pants, leggings, sports bras, tank tops, and hoodies. - How do I determine the quality of wholesale activewear products?
Check the product’s materials, construction, and features, such as moisture-wicking fabrics, four-way stretch, and breathable mesh panels. - Can I customize my wholesale activewear products?
Many wholesale activewear suppliers offer customization options, such as private labeling, custom colors, and bespoke designs. Be sure to ask your supplier about their customization capabilities. - How do I stay up-to-date with the latest wholesale activewear trends and styles?
Follow industry blogs, attend trade shows, and monitor social media to stay informed about the latest wholesale activewear trends and styles. - What is the typical lead time for wholesale activewear orders?
Lead times vary depending on the supplier and the complexity of the order, but typical lead times range from 2-6 weeks for standard orders and 6-12 weeks for custom orders.
By staying on top of the latest trends and styles in wholesale activewear, retailers and wholesalers can capitalize on the market’s growth potential and provide high-quality, fashionable, and functional products to consumers. Whether you’re a seasoned industry professional or just starting out, this comprehensive guide has provided you with the insights and knowledge needed to succeed in the competitive world of wholesale activewear.
